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Export Management - Hans Veldman - Chapter 1 Summary

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Export Management A European Perspective - Has Veldman

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MAREX Week 1

Chapter 1 – Export Management From A European And A Global Perspective

Learning Objectives

• Which countries are the biggest exporters? (1.1)
• Describe (dis)advantages of a free trade policy (1.3)
• Describe some different forms of protectionism (1.3)
• Which different kinds of trade blocks can be distinguished? (1.4)

1.1 Export in A Global Context

The World’s Biggest Exporters:

1. China 6. France
2. USA 7. Netherlands
3. Germany 8. Italy
4. Japan 9. UK
5. South Korea 10. Canada


• More than 70% of Dutch goods and services are destined for export (within the EU)
• A stable European market is essential for Dutch export.

1.2 Definitions of Important Exporting Terms

Export & Import Terms

 Export – The sale and delivery of goods/services to another country
 Import – Bringing goods/services from abroad into a country for sale
 Re-importation – Importation with added value of products that had first been exported (e.g.
metal products)
 Re-exportation – Exportation of imports with little added value (e.g. flowers)
 Transit – Shipping of goods that physically arrive in a certain country and are traded freely
but remain the property of a foreign resident (e.g. container transport)
 International trade – All exchanges of goods and services that cross national borders.
 Also concerns import, export and trade against money and the exchange of goods

 Companies expand abroad by selling products in foreign markets (export) or by establishing
subsidiaries and/or strategic business units (SBU’s)


Global sourcing
 The search for the optimal place to establish facilities
 Strategy where a company moves company processes that are not bound to a specific
geographical location to parts of the world where costs can be cut and more value can be
added
 Processes can also be taken care of by third parties in places in the world where this may be
done more favorably
 Result of differences in production cost, can be seen as a reason for the emergence of
international trade

, MAREX Week 1



1.3 Trade Policies


 Trade Policy – A measure that a government of a country may take in order to influence the
exchange of goods/services that are internationally traded (e.g. taxes, subsidies, import/export
regulations)
 2 main trade policy theories are: 1. Free Trade 2. Protectionism

1. Free Trade

 Free trade policy – International trade is carried out entirely according to the laws of supply
and demand
 Free trade means that countries can import and export goods without any tariff barriers or
other non-tariff barriers
 Essentially, free trade enables lower prices for consumers, increased exports, benefits from
economies of scale and a greater choice of goods
 Trade war – economic conflict resulting from extreme protectionism in which states raise or
create tariffs or other trade barriers against each other in response to trade barriers created by
the other party
 Most important policy of free trade is laid down in the General Agreement of Tariffs and
Trade (GATT)
 GATT
 Objective  abolish mutual trade barriers
 WTO
 Check adherence to the GATT treaty
 Provide new stimuli to negotiations, initiate trade related policies

Advantages Disadvantages
 Efficient competition leading to  Doesn’t allow cyclical movements
technological innovation and the influence of emotions,
 Doesn’t provoke counter measures culture and religion on the behavior
that could lead to a trade war and opportunities of companies
 Stabilization of prices, countries  The effects of the comparative costs
and organization and no allowance is made for the
 Knowing in advance what rules to limitations of these effects
adhere to  Developing countries argue that free
trade discriminates against them,
harder for them to grow


2. Protectionism

 Protectionism refers to government actions and policies that restrict or restrain international
trade, often with the intent of protecting local businesses and jobs from foreign competition
 This results in the controlling of prices/quantities

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