Adv 215 WVU EXAM 1 Questions And Answers Solved 100% Correct!!

Account Executives - Answer-Manage agency-client communication Local Advertisers - Answer-Focus on specific geographical locations. Short term campaigns, they spend less then 1 million dollars in advertising. Regional Advertisers - Answer-Operate in one part of the country. National Advertisers - Answer-operate throughout the country. Long term campaigns, they spend 5-10 million dollars in advertising Agency Compensation/Commisions - Answer-Media compensation, mark ups, fee, retainers, incentives. Deceptive Advertising - Answer-Any ad that contains a misinterpretation, or any other practice that can mislead a significant number of consumers. Unfair Advertising - Answer-Occurs when consumers may be injured or there has been a violation of public record Consent Degree - Answer-A document the advertiser signs that prevents them from admitting to any wrong doing Self Regulation in advertising - Answer-Most agencies have an in-house legal counsel who reviews ads. Agencies monitor industry-wide advertising practices. The Better Business Bureau - Answer-Operates at a local level. They protect consumers from fraudulent and deceptive advertising. They also send public records to the government. Federal Communications Commission (FCC) - Answer-Has control over radio, television, telephone, internet... etcFederal Trade Commission (FTC) - Answer-The major trade regulator of advertising for the products sold in interstate commerce. Food and Drug Commission (FDA) - Answer-Makes sure the food we eat is safe, the cosmetics and medicine we use doesn't hurt us. Comparative Advertising - Answer-Used by advertisers to claim superiority over competitors in some way. It's legal as long as they are truthful. American Advertising Federation - Answer-Protects and promotes the well-being of advertising through the nation. Brand Managers - Answer-Handle the advertising for a specific company Category Managers - Answer-Larger companies have these over Brand Managers 4 P's/Marketing Mix - Answer-Product, Price, Promotion, Place distribution Goods - Answer-Orange, Ipad, Cars Services - Answer-Banks, Bike repair shops Ideas - Answer-Political, Religious, Social Marketing - Answer-Overall objective to accomplish through its entire marketing program Advertising - Answer-Overall goal to achieve a certain communication task within the entire marketing program.War Advertising - Answer-Most advertising was designed to encourage cooperation in the war effort Demarketing - Answer-Slows down the demand for their product. Ex. Don't Smoke cigarettes Primary Demand - Answer-Primary demand for a product category, drive interest to the product Secondary/Selective Demand - Answer-Secondary demand for the product after Primary. This can stimulate demand Puffery - Answer-Exaggerated/subjective claims that cant be proven true or false. Ex."this is the best car ever" Ethical Advertising - Answer-Doing what everyone see's as right. Social Responsibility - Answer-Doing what society views as best for welfare of the people and the community. Multinational Advertisers - Answer-Different regions and countries offer different values systems, language, and purchasing habits. Global Marketers - Answer-Create global brands with a standardize approach Cooperative Advertising - Answer-Manufacturers often provide local advertisers with ready made material and provide the finical support to show the ads. Ex. the John Howard Subaru commercials