ADV 215 WVU EXAM 3 Questions And Answers Solved 100% Correct!!

print advertising - Answer-newspapers, magazines, brochures, posters, outdoor, etc. reach - Answer-the percentage of the media audience exposed at least once to the advertiser's message during a specific time frame. non-duplicated, also called coverage. frequency - Answer-the number of time a person is exposed to an ad. you have to hear/see an ad three time for it to have impact niche markets - Answer-related to hobbies, sports, business, and professions zines - Answer-online versions of traditional magazines, and digital editions (ipads and tablets) represent the greatest growth area magazine facts - Answer-more than 6,000 magazines, more than 2/3 70% circulation less than 500,00 industry association - Answer-magazine publishers of america (MPA) advantages of using magazines in the media mix - Answer-flixible, color, authority and believability, permanence and prestige, proven selling power, strong reader loyalty, extensive pass-along, merch assistance, brand awareness disadvantages of using magazines in the media mix - Answer-lack of immediacy, shallow geographic coverage, costly for broad audiences, long lead time, heavy competition, high cost per thousand, declining circulation consumer magazines - Answer-aimed at consumers who buy products for personal use business magazines - Answer--Trade papers -Industrial magazines-Professional magazines -Farm magazines geographical editions - Answer-national, regional editions editorial content - Answer-general (Time), women's, special interest, business double-page spread - Answer-two ad pages facing each other gatefold - Answer-more than two connected pages that fold in on themselves covers - Answer-front cover=first cover, inside front=second cover, inside back=third cover, outside back= fourth cover bleed page - Answer-ad runs to the edge of the page selective binding - Answer-develop advertising and editorial material specifically for one group or even individual readers distribution and circulation of magazines - Answer-91% sold through subscriptions, single copy sales in walmart and other retail stores in 9% audit bureau of circulation - Answer-independently verifies statements about circulation statistics circulation - Answer-paid distribution