ADV 215 FINAL QUESTIONS SOLVED CORRECTLY & GRADED A+

1. The retailer of the Craftsmen tools is using product differentiation when it advertises that unlike some other tools, its brand of tools have a lifetime warranty - Answer-True 2. An ad is Fit Magazine offered a 30-day free in-home trial of a lifecycle exercise bike with free shipping and return if you were not satisfied with the bike. The function of the ad is - Answer-Encourage consumers to try the bike 3. Of all the business functions, _________ is the only one whose primary role is to bring revenue - Answer-Marketing 4. The standard agency commission is 22% of the total billing - Answer-False 5. Multinational companies that utilize a customized approach to marketing and advertising in multiple countries are acknowledging that different people have different needs and wants and that each market is unique - Answer-True 6. The major federal regulator of advertising for products sold in interstate commerce is - Answer-Federal Trade Commission 7. Cooperative advertising is a tactic that national brands often initiate to help promote their national brand via local retail advertising markets - Answer-True a type of marketing used to slow down the demand for certain products, such as energy-consuming goods - Answer-Demarketing 9. Increased competition and deregulated advertising often results in higher prices, which are then passed on to the consumer - Answer-False 10. ____ are something you require and ____ are based on feelings and desires - Answer-Needs and Wants11. The FDA has the authority over labeling, packaging and branding of all packaged foods and therapeutic devices - Answer-True 12. When State Farm insurance uses advertising to show that it has a lower rates than Progressive, it is using comparative advertising - Answer-True 13. The two requirements for advertising are a centralized exchange and an environment where supply exceeds demand - Answer-True an element of the marketing mix includes the way the product is designed - Answer-Product 15. Which out of the following assumptions of free market economics, suggest that people are acquisitive and always want more - for less? - Answer-Self-interest means that the advertiser and the advertiser's peers believe is morally right in a given situation - Answer-Ethical advertising 17. The advertising industry as a whole doesn't like the responsibility of self-regulation. They encourage the government to regulate the industry and tell them what to do - Answer-False 18. The use of puffery in advertising is illegal - Answer-False 19. The concept of speech vs. commercial speech is of greatest significance when determining the legitimacy of advertising for - Answer-Tobacco 20. Which of the following is an example of a good? - Answer-A bottle of water 21. Tammy works at Proctor & Gamble and responsible for all strategic decisions relations to P&G's Tide brand of laundry detergent design and manufactory as well as brand's pricing, distribution, and marketing communications. Tammy's job title? - Answer-Product or Brand Manager22. Deodorant brands utilize something called market segmentation when deciding whom they target. This means reaching as many different groups of people as possible with one advertising message. After all, smart and savvy advertiser realizes everyone uses deodorant - Answer-True 23. Trends are short term in focus and fads are long term in focus - Answer-True 24. A marketer of Muir Glen brand organic soup wants to stimulate primary demand for its brand of soups - Answer-False 25. Best example of a service - Answer-A short class at a local bike shop about how to repair a flat tire Has an identifiable sponsor - Answer-True 27. During the pre-industrial age, most early advertisements used signs with symbols such as beer tankard indication a tavern because - Answer-Most people couldn't read, but could identify an image 28. Western International Media busy unsold TV and radio and resells the time and space to advertisers and agencies. An example of: - Answer-media-buying service