A data analyst works at an e-commerce company that wants to understand its customer
churn rate. Their manager has tasked them with conducting a data analytics project to
identify customers at risk of churn and offer these customers targeted promotions to retain
their business.What is the primary purpose of the data analytics project's results in this
scenario?
a. To optimize inventory management
b. To identify customer preferences
c. To compare the company's churn rate to industry benchmarks
d - ANSd. To predict customer churn risk
Which information tool is a possible source of data in a data analytics project?
a. Company logo designs
b. Consumer perception survey questions
c. Marketing slogans
d. Corporate information system - ANSdd. Corporate information system
Which activities should be the focus of the model planning phase?
a. Transforming data to bring information to the surface
b. Visualizing and exploring data patterns
c. Cleaning and conditioning data for analysis
d. Partitioning the data into training, validation, and test sets - ANSd. Partitioning the data
into training, validation, and test sets
What should business users and project sponsors do with their findings during the
operationalize phase of a data analytics project?
a. Develop and refine data models
b. Assess benefits, implications, and business impact
c. Produce detailed reports and visuals
d. Evaluate project completion and goals - ANSb. Assess benefits, implications, and
business impact
A company recently completed a data analytics project to identify the most energy-efficient
products to add to the catalog. The project team comprised business users, project
sponsors, analysts, data scientists, data engineers, and database administrators. Now, the
team needs to share their findings with various stakeholders.What should the data scientists,
data engineer, and database administrator do to share their findings?
a. Share code and provide implementation details
b. Manage project tim - ANSa. Share code and provide implementation details
Why is a project sponsor a key stakeholder in a data analytics project?
a. They ensure that the project aligns with business goals and objectives.
b. They provide funding for the project.
c. They are the primary users of the project's outputs.