BUAD 332 Exam 4 Questions With Complete Solutions, Graded A+

Kola, a leading soft drink manufacturer, has recently forayed into the Middle East markets. Based on its research that Middle East consumers prefer sweeter drinks, it is manufacturing soft drinks with extra sugar to meet local requirements. Kola is using the___ strategy to market its product A. communication adaptation B. product pioneering C. product adaptation D. product invention E. straight product extension - Answer-c. product adaptation which of the following is most likely true about e-mail marketing? a. it is restricted to the use of personal computers b. it is always non-intrusive in nature due to spam filters c. it is used by marketers to send highly targeted messages d. it is a traditional form of direct marketing e. it cannot be personalized for individual consumers - Answer-c. it is used by marketers to send highly targeted messages eric dylan is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries. eric targets a selective market of individuals who have recently donated to international charities by sending them a letter with the proposed plan for charity and instructions for those who are interested to participate. eric uses ___ in this scenario a. direct-response television marketing b. mass marketing c. kiosk marketing d. direct-mail marketing e. telephone marketing - Answer-d. direct-mail marketing ___ is a method of entering a foreign market by associating with foreign companies to produce or market products or servicesa. greenfield investing b. direct investment c. joint venture d. direct exporting e. indirect exporting - Answer-c. joint venturing dr. moon showed a video in class that described legal action taken against Pfizer for marketing Bextra offlabel. this video was an example of which of the criticisms that is often leveled at marketing practice? a. poor service to disadvantaged consumers b. culture pollution c. high pressure selling d. planned obsolescence - Answer-c. high pressure selling bradley springs, a chain of superstores, promotes its business by handing out printed materials which contain lists and descriptions of an assortment of its products. in this case, the company's promotional strategy is referred to as a. e-mail marketing b. viral marketing c. kiosk marketing d. telemarketing e. catalog marketing - Answer-e. catalog marketing a company should avoid high-pressure selling if it wants to__ a. move a previous year's product models b. achieve short-term goals c. maintain an accurate customer database d. build long-term relationships with valued customers - Answer-d. build long-term relationships with valued customers an important measure of forecasting performance isa. accuracy b. return on equity c. asset turns d. return on shareholder value - Answer-a. accuracy