Pardot Specialist Exam | Questions & 100% Correct Answers (Verified) | Latest Update | Grade A+

You'll find tracking code inside what object in Pardot? : Campaigns In order for an unidentified visitor to your website to become a prospect in Pardot, they must: : Provide their email address in a form that's connected to Pardot (either directly or through a form handler) If you want to send an email to a group of prospects in Pardot, you would send a : : List What is the difference between Pardot and Salesforce campaigns? 2 | P a g e : Pardot campaigns track a prospect's first interaction and Salesforce campaigns can support multiple interactions What type of data can you use as the basis of progressive profiling in Pardot? : Any existing data in fields Why would a company choose to use form handlers over a form within pardot? : To maintain an existing lead generation strategy Select a benefit of hosting a landing page in Pardot : You can use landing page views and submissions in automations Why would you create a custom layout template for a landing page? : You have pre-existing HTML you want to use to style your landing page 3 | P a g e Adding the Salesforce connector to Pardot lets you: : Sync inf