Pardot Specialist Exam | Questions & 100% Correct Answers (Verified) | Latest Update | Grade A+

Describe what a visitor is : A visitor is an unidentified person to a website (no email address) What kind of visitor data is collected? : - IP address and DNS reverse lookup information - WHOIS lookup on IP to see who owns it - Full legal name and geographic location Describe the methods for a visitor to become a prospect. : - Capturing information via a form - Capturing information via a form handler - Capturing information via a landing page 2 | P a g e - Any link click from a Pardot tracked email - Producing a redirect URL that has the visitor's email in the URL as a parameter - Manual conversion Identify the ways to create prospects in Pardot : - Manually from the Prospects List - Import from CSV - Capturing information form or form handler - Via CRM (if connector installed) What is Prospect Audits : An audit table against a prospect that displays the Prospect's actions What are the different list types : - Static - Dynamic 3 | P a g e - Suppression - Test List What is a Dynamic List? : Rule-based lists of prospects that automatically update as prospect data changes What are the four de