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BUSML 3250 Final Exam Review Questions Solved 100% Correct
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BUSML 3250 Final Exam Review Questions Solved 100% Correct What is a price? - The amount of money charged for a product or service. What is value-based pricing? - Price is considered along with other marketing mix variables before the marketing program is set What are the steps in (customer) value-based pricing? - 1. Assess customer needs and value perceptions 2. Set target price to match customer perceived value 3. Determine the costs that can be incurred 4. Design product to deliver value at target price What is cost-based pricing? - Setting prices based on the costs of producing, distributing, and selling the product plus a fair rate of return for effort and risk
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Institution
BUSML 3250
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BUSML 3250
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Written for
- Institution
- BUSML 3250
- Course
- BUSML 3250
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- Uploaded on
- April 24, 2024
- Number of pages
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- Written in
- 2023/2024
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- busml 3250 final exam
- busml 3250 exam
- busml 3250
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busml 3250 final exam review questions solved 100
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busml 3250 final exam review questions
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