Fundamentals of Marketing ICEV Assessment Questions and Answers 100% Pass

Fundamentals of Marketing ICEV Assessment Questions and Answers 100% Pass Which of the following is NOT affected by marketing? The product regulations Which of the following is distribution focused on when thought of as a function of marketing? Getting products to the best place for customers to locate and obtain them Marketing, put simply attempts to do which of the following? Satisfy people's needs Which of the following descriptions accurately describes the difference between promotion and selling? Promotion indirectly communicates the value of a product and selling is directly communicating with customers When the marketing concept is used to make all business decisions, how many functions does marketing serve? Seven The element of the marketing mix known as "place" refers to which of the following? Where products and services are made available to customers When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded? Promotion The marketing mix can best be described as which of the following? The variables marketers control to influence a business' success Which of the following is NOT one of the "four Ps"? Presentation If you are shopping for a shirt and decide not to make a purchase because you cannot find your size, which element of the marketing mix has failed? Product According to April Bell, why is it important for companies to identify their target market? Every product is not for everyone Which of the following is NOT a discussed method of segmenting markets? Randomly Which of the following best describes the process of market segmentation? When marketers divide the mass market based on shared characteristics A target market is which of the following? The specific group for which a business's products, services and marketing efforts are intended When a company uses the mass marketing technique, they are doing which of the following? Aiming marketing at everyone without consideration of the differences among people Which of the following is NOT a typical time to perform market research as listed by April Bell? After a product is discontinued when a company needs to know if people want the product back Which of the following is NOT a quantitative research method? A group discussion about the features group members want in a new cell phone