ICEV Promotional Processes in Marketing Questions and Answers Already Passed

ICEV Promotional Processes in Marketing Questions and Answers Already Passed Which of the following is NOT a common criticism about ethical marketing communication? Making program-length commercials called infomercials Which of the following accurately defines noise in the communication process? Any type of distraction reducing the effectiveness of the communication process Which step in the hierarchy of communication affects aims to persuade consumers about a brand's advantages and get them to like the brand? Attitude Rachel has learned most consumers in her area notice her business's product and brand, but are not sure how it is different from her competitors. Which step in the hierarchy of communication affects should she focus on in her new marketing? Knowledge In order to make encoding less difficult, the source and receiver need which of the following? A common frame of reference Which of the following are "pull" policies are directed toward? Consumers Recreational programs, employee recognition programs, and tuition reimbursement programs are examples of which of the following? Employee relations Which of the following is NOT a type of incentive? Coupon plans Which of the following is the term for price discounts given by the manufacturer to wholesalers and retailers? Buying allowances Which of the following is intended to complete the sale after other promotional types have attracted the customer to the product? Personal selling Which of the following is the term for an honest concern, hesitation or reason for not making a purchase? Objection Joseph is a salesperson helping Claire. He observes her looking around the store, listens when she tells him what she is looking for, and then asks her questions. Which step in the sales process is he performing? Determining needs Preparing for the sale does NOT include which of the following? Inspecting manufacturer procedures The service approach is likely to cause a negative response in which case? When a customer needs to look around the store Which of the following is NOT a general rule for suggestion selling? Suggest at least four different items The purpose of advertising is to attract attention to a product through any form of paid communication. TRUE Which of the following is NOT one of the basic types of promotion? Geographic expansion Which of the following is TRUE about sales promotion? It can be used in all channels of distribution Promotional tie-ins refer to placing products in highly-viewed events. FALSE