Hubspot SEO Exam Questions With 100% Verified Answers

Hubspot SEO Exam Questions With 100% Verified Answers Why is SEO important? - answerBecause more than 95% of click-through occur with top 3 search results. How do search engines work? - answerby crawling hundreds of billions of pages using their own web crawlers How google find, analyze and rank your content? - answerThere are three steps - Step 1: Crawling/Discovery (Find the books) - Step 2: Indexing/Relevance (Categorize the books) - Step 3: Ranking/Authority (Decide which books to feature) How does content rank in search? - answer- Build discovery (crawling) and relevance (indexing) by creating lots of high-quality content on the topics you want to be known for. - Build authority (ranking) by getting lots of high-quality links to your website. Discovery stage. - answerSearch engine bots discover your content by crawling it. Relevance stage - answerSearch engine bots decide how relevant your content is by indexing it (based on signals like keywords). Authority stage. - answerSearch engine bots rank your content in search results based on your site's SEO authority How do you determine authority? - answer- The content is talked about a lot. - The content is referred to a lot. • - The content is cited in other works. (Similar to getting backlinks.) Discovery, relevance, and authority are dependent on one another. - answer- If your content isn't relevant, then it has little chance of ranking, no matter how authoritative it is. • - If your website isn't authoritative, then it has little chance of ranking, no matter how relevant it is. How to create an SEO strategy - answerYour SEO strategy will depend on several factors: - How established is your business is online?