sop 3004 social influence Exam Questions & Answers (Graded A+)

conformity - ANSWER-behavior change to match actions of others factors that influence people's conformity - ANSWER-1. group consensus 2. public/ private responses compliance - ANSWER-occurs as result direct request obedience - ANSWER-response to direct request from authority 6 principles of social influence - ANSWER-1. reciprocity 2. consistency 3. authority 4. social validation 5. scarcity 6. friendship/ liking Reciprocation - ANSWER-people feel obligated to return favors Consistency - ANSWER-people like to be consistent with an existing commitment they've made, enhancing sense of personal commitment will make people more likely to comply authority - ANSWER-tendency to follow authority is automatic social validation - ANSWER-people respond to evidence that groups have already complied to scarcity - ANSWER-people more readily influenced by things they perceive has scarce/ rare liking/friendship - ANSWER-People prefer to say yes to those they know and like what PERSON factors affect social influence? - ANSWER--uncertainty - previous commitments - desire for consistency - desire for approval - collective sense of self - reactance