WGU C201 Chapter 13 Questions with complete solution 2024

WGU C201 Chapter 13 Questions with complete solution 2024 Promotion - correct answer The function of informing, persuading, and influencing a purchase decision. Integrated Marketing Communications (IMC) - correct answer The coordination of all promotional activities—media advertising, direct mail, personal selling, sales promotion, and public relations—to produce a unified, customer-focused promotional strategy. Promotional mix - correct answer Combination of personal and nonpersonal selling components designed to meet the needs of a firm's target customers and effectively and efficiently communicate its message to them. Personal selling - correct answer The most basic form of promotion: a direct person-to-person promotional presentation to a potential buyer. Nonpersonal selling - correct answer Consists of advertising, sales promotion, direct marketing, and public relations. Objectives of promotional strategy - correct answer Common objectives include providing information, differentiating a product, increasing sales, stabilizing sales, and accentuating a product's value. Promotional planning - correct answer Marketers identify the right blend of promotional mix elements for the situation. Some marketers also use nontraditional techniques, such as product placements and guerrilla marketing.