Marketing Chapter 8

marketing research Correct Answers the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions decision Correct Answers a conscious choice from among two or more alternatives decision making Correct Answers the act of consciously choosing from among alternatives define the problem Correct Answers Setting research objectives and identifying possible marketing actions that might result from the research would take place during which step of the five-step marketing research approach? develop the research plan Correct Answers Specifying constraints, identifying data needed for marketing actions, and determining how to collect data would take place during which step of the five-step marketing research approach? collect relevant information Correct Answers Obtaining primary and secondary data would take place during which step of the five-step marketing research approach? develop findings Correct Answers Analyzing data and presenting the results of this analysis would take place during which step of the five-step marketing research approach? take marketing actions Correct Answers Making recommendations, implementing those recommendations, and evaluating the results would take place during which step of the five-step marketing research approach? research objectives Correct Answers specific and measurable exploratory research Correct Answers Research that provides ideas about a vague problem