CCI 150 Lisa Gary UTK Exam 1 Questions and Answers Graded A 2024

change is caused by - money, power, technology Infotainment - Weather, sports, celebrities 3 Types of Mass Media - Printing, Electronic, Chemical 4 Ways Media Makes Money - 1. Advertising 2. Subscription 3. Audience Donations 4. Private Support WHO OWNS THE MEDIA - not the government, mostly businesses convergence - coming together with the different types of media Narcotizing Dysfunction - tuning out because we hear about it too much Spiral of Science - Won't speak out when you realize you are in minority George Gerber - Mean World Syndrome- watching violence doesn't make you violent, it makes you afraid Cathartic Affect - Violence and media might be good for us Catalytic Theory - Seeing violence in media might cause you to be violence Two-Step Flow Model - 1. message from the media 2. getting more information maybe from opinion leaders Public Relations - two way communication between an organization and its' publics; management function Functions of PR - 1. Performance 2. Two-Way Communication 3. Management function 4. Public Interest 5. Publics 4 step process of PR - Research Action Planning Communication Evaluation