Saylor - Principles of Marketing Exam Questios with 100% Correct Answers

Saylor - Principles of Marketing Exam Questios with 100% Correct Answers When designing a marketing plan, companies should start with which of the following? a. Research b. Customers c. Profit goals d. Product - answerCustomers Advertising, public relations, personal selling, and direct marketing are examples of which aspect of the marketing mix? a. Place b. Price c. Product d. Promotion - answerPromotion Which of the following is bringing offerings to the consumer in a way that optimizes value? a. Communicating b. Creating c. Delivering d. Exchanging - answerCommunicating Which of the following is a banner on a website an example of? a. Publicity b. Advertising c. Promotions d. Marketing - answerAdvertising When companies set their promotion budgets, which method uses the previous year's percent of sales? a. Simplest method b.Affordable method c. Promotional method d. Competitive parity method - answerAffordable method Which element of a marketing strategy enables a company to make the most of their strengths and match them to the needs of their customers? a. Execution b. Promotion c. Segmentation d. Targeting - answerTargeting Which of the following statements about the marketing mix is true? a. The marketing mix elements each play a different role b. The marketing mix is developed prior to developing objectives c. The marketing mix is not dependent on other strategic activities d. The marketing mix must include the customer - answerThe marketing mix elements each play a different role Strategic planning best supports the marketing planning process through which of the following? a. Promotion and selling b. Logistics and distribution c. Product planning and forecasting d. Demand plan and sales forecast - answerPromotion and selling When performing a SWOT analysis, which are the most important issues to consider? a. Strategy and withholdings b. Financial reports and media markets c. Optimization and territory management d. Potential markets and competitor offerings - answerPotential markets and competitor offerings Which of the following aspects of a family's life cycle might concern marketers? a.The geographical location of the family b. What the family purchases in any given year c. The comparative purchasing patterns of a single family member d. The stages of buying behavior the family goes through over many years - answerThe stages of buying behavior the family goes through over many years What is the role of positioning in a marketing campaign? a.It incorporates a competitor's message b. It diverts attention from a product's flaws c. It gives customers a reason to buy a product d. It can override a customer's determined mindset - answerIt gives customers a reason to buy a product Which of the following conditions may indicate that a potential competitor is entering your marketplace? a. Entering the market is costly b. The market is growing at a slow rate c. The industry sees high profit margins d. There are several competitors in your marketplace - answerThe industry sees high profit margins Which of the following statements about conducting a competitive analysis is correct? a. Current competitors should be