CFRE: II – Research Exam Questions With Correct Answers

CFRE: II – Research Exam Questions With Correct Answers Why research? - answerensures appropriate resource allocation, helps build staff and volunteer confidence, adds element of joy an discovery to prospecting How does Research ensure appropriate resource allocation? - answerallows staff/volunteers to focus efforts on prospects who can provide the most good.... Helps in planning how to use volunteers in the organization (number and types of volunteers needed) How does Research help build staff and volunteer confidence? - answerBacked by good information, the process of cultivation and solicitation has greater chances for success. How does good Research add an element of joy and discovery to prospecting? - answeradds confidence, which eliminates anticipation of prospecting as a chore, makes it more like solving a good mystery - with whom can we successfully connect? How can we make our case compelling? How much will they give? Marketing - a formal definition - answerthe process of gathering, recording, and analyzing information pertaining to the marketing of goods and services Marketing - a simpler definition - answerthe process of finding out the wants and needs of current and potential markets Rosso's Concentric Circles - outer circle - answerPeople with similar interests Rosso's Concentric Circles - at the core - who are these primary stakeholders? - answerMajor Donors, Board, Management Staff (these people have the responsibility to bring those in the outer circles closer) Rosso's Concentric Circles - second to outer circle - answerFormer Participants Rosso's Concentric Circles - closes to core - answerClients, Members, Employees, Volunteers, General Donors Critical Factors for a Philanthropy-Friendly Environment - answerdonor-focused research... targeted cases, constituents, methods... strategic communications... stewardship - the most important of all