MARKETING INTELLIGENCE TEST 1 | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+

Considering how managers use marketing research, which use applies to a manager who wishes to allocate resources in the best way to pursue business opportunities? Correct Answer: Marketing research used for planning All of the following statements describe attributes of successful marketing researchers except which one? Correct Answer: They simply respond to explicit requests for information. Managers who study and understand marketing research will know which of the following statements about the research process are NOT true? Correct Answer: Marketing research is inexpensive to an organization and can therefore be undertaken on trivial issues. Which of the following are not valid examples of marketing research? Correct Answer: A salesperson using research study results to help sell products b. A politician using polling data to plan campaign strategies Page 2 of 15 c. A media company using research to better understand its audience so it can better sell advertising d. All of these are valid examples of marketing research. D Why is it important for business people, who are increasingly exposed to research results, to study marketing research? Correct Answer: . So they won't take research results at face value b. So they will know how to ask the right questions about the research c. So they can determine the validity of the results