CCI 150 Lisa Gary UTK Exam 1 Latest Update Graded A+

CCI 150 Lisa Gary UTK Exam 1 Latest Update Graded A+ change is caused by money, power, technology Infotainment Weather, sports, celebrities 3 Types of Mass Media Printing, Electronic, Chemical 4 Ways Media Makes Money 1. Advertising 2. Subscription 3. Audience Donations 4. Private Support WHO OWNS THE MEDIA not the government, mostly businesses convergence coming together with the different types of media Narcotizing Dysfunction tuning out because we hear about it too much Spiral of Science Won't speak out when you realize you are in minority George Gerber Mean World Syndrome- watching violence doesn't make you violent, it makes you afraid Cathartic Affect Violence and media might be good for us Catalytic Theory Seeing violence in media might cause you to be violence Two-Step Flow Model 1. message from the media 2. getting more information maybe from opinion leaders Public Relations two way communication between an organization and its' publics; management function Functions of PR 1. Performance 2. Two-Way Communication 3. Management function 4. Public Interest 5. Publics 4 step process of PR Research Action Planning Communication Evaluation Edward Bernays the father of modern P.R. Says you need to attack PR problems through planning and research Advertising use of mass media to persuade an audience to choose a particular good or service Branding a time-honored way to sell ta product or service Magic Number # of people you have to survey to be representative of any population (384) Margin of Error How likely it is to be wrong Evaluate a survey how many interviewed, how many were selected, when it was taken, who paid for it, Margin of error, how it was conducted, how they were worked Target Audience Who are you specifically trying to reach? Task What is your goal? Increase Sale?