HubSpot Inbound Marketing Certification Exam Answers • Questions: The assessment is made up of 60 questions • Time: 180 minutes to finish the assessment • Passing score: You must answer 45 questions correctly to pass • Retake period: If you don’t pass the assessment, you can take it again after 12 hours • Validity Period: 12 Months Exam URL: https://app.hubspot.com/academy/4448758/tracks/1028124/exam Sold to
A grouping of technologies that marketers leverage to conduct and improve their marketing activities” is the d efinition of what term? • Marketing automation • Data hygiene • Tech stack • Segmentation Addressing data privacy is a portion of which part of your internal processes? • Tech stack organization • Cadence and content • Data hygiene • Journey mapping You should conduct buyer persona interviews with all of the following people EXCEPT: • Your customers. • Prospects actively going through the sales cycle. • People who never considered your solution. • People who considered your solution, but chose a competitor. Blogging, S EO, and social publishing are key pieces to any marketer's strategy. Which phase of your flywheel can benefit from the implementation of these three strategies? • Delight • Engage • Attract • Consideration Why are chatbots a great tool for strategically using m arketing automation and AI? • They can mitigate friction regarding availability. • They are the primary tool for streamlining cadence and content. • They are used for journey mapping. • They can create buyer personas. Cobbling together software parts that do not all use the same database increases the risk of what? • Marketing automation • AI • Clean data • Dirty data Customer segmentation is: • The active research process someone goes through leading up to a purchase. • The process by which an anonymous visitor becomes a known lead. • Unnecessary for inbound marketing. • The process of separating your contacts into smaller groups of similar profiles. Developing a content distribution goal begins with identifying the purpose behind your distribution efforts. Which questions can help you identify your purpose? Select all that apply. • Why are you sharing this content? • What are your expectations after promoting this content? • What content are you sharing? • What distribution channels are you planning to use?
A grouping of technologies that marketers leverage to conduct and improve their marketing activities” is the d efinition of what term? • Marketing automation • Data hygiene • Tech stack • Segmentation Addressing data privacy is a portion of which part of your internal processes? • Tech stack organization • Cadence and content • Data hygiene • Journey mapping You should conduct buyer persona interviews with all of the following people EXCEPT: • Your customers. • Prospects actively going through the sales cycle. • People who never considered your solution. • People who considered your solution, but chose a competitor. Blogging, S EO, and social publishing are key pieces to any marketer's strategy. Which phase of your flywheel can benefit from the implementation of these three strategies? • Delight • Engage • Attract • Consideration Why are chatbots a great tool for strategically using m arketing automation and AI? • They can mitigate friction regarding availability. • They are the primary tool for streamlining cadence and content. • They are used for journey mapping. • They can create buyer personas. Cobbling together software parts that do not all use the same database increases the risk of what? • Marketing automation • AI • Clean data • Dirty data Customer segmentation is: • The active research process someone goes through leading up to a purchase. • The process by which an anonymous visitor becomes a known lead. • Unnecessary for inbound marketing. • The process of separating your contacts into smaller groups of similar profiles. Developing a content distribution goal begins with identifying the purpose behind your distribution efforts. Which questions can help you identify your purpose? Select all that apply. • Why are you sharing this content? • What are your expectations after promoting this content? • What content are you sharing? • What distribution channels are you planning to use?
