HubSpot Inbound Marketing Certification Exam| Questions and Verified Answers| 100% Correct (New 2024/ 2025)

HubSpot Inbound Marketing Certification Exam| Questions and Verified Answers| 100% Correct (New 2024/ 2025) Q. When creating a lead nurturing campaign, there are five steps to providing value to your prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign? Answer: Creating content, identifying the timeline, and measuring and improving Q. Contact management is an important piece of lead nurturing because it helps you understand the contacts you're reaching out to. What is the definition of contact management? Answer: Contact management is a strategy that focuses on using a software program to easily store and source a contact's information. Q. When creating a lead nurturing strategy for your business, you need a goal to create the big picture strategy for your lead nurturing campaigns. What are three key elements that any strategy will need? Answer: Contact management, segmentation, and the buyer's journey Q. If a contact downloads a piece of your content, such as a newsletter titled, "the best ways to create subject lines for email," what would be the best reaction you could take to continue the conversation with this contact? Answer: Send a follow-up piece of content that builds off that subject Q. Lead nurturing is focused on providing value to your leads by offering the information they need at the right time. Which stage of the inbound methodology does lead nurturing primarily occur? Answer: Close Q. By using lead nurturing, you can deliver helpful content with the right context. What is the three-pronged approach to help you do this? Answer: Q. What is the definition of lead nurturing? Answer: A process of building relationships with prospects with the goal of earning their business when they're ready. Q. True or false? Prospects who follow a company's social channels are more likely to convert into customers. Answer: Q. What is a social media audit? Answer: A hard look at the data from all your social accounts and the social conversations about your brand and your competitors. Q. All of the following are metri