Google Ads Search Certification Exam Actual Questions and Answers 2024-
2025 Solved 100%
What's the best way to get their ads on each search engine? Answer ✔✔- Find a tool to manage the ads for me: Using a search engine management platform gives you a single interface to manage complex
accounts across multiple search engines, analyze campaigns, and automate bidding.
Search Engine Marketing Answer ✔✔- The general process includes:
An advertiser bids on keywords with the amount they are willing to pay for a user to click an ad
The engine ranks advertisers based on their bid and relevance to the search
The best matching ad appears alongside the user's search results
Benefits of a SEM platform Answer ✔✔- Consolidated data, single interface, optimization
Ads appearing + ranking Answer ✔✔- 1. An advertiser bids on keywords
2. The search engine ranks the keywords 3. The best matched ads appears alongside search results
How Google Search is used Answer ✔✔- Consumers online constantly, search in moments of need, they use devices on the go
3 main elements on a results page Answer ✔✔- Shopping Ads: Appear based on search terms (attention grabbing)
Text Ads: Catchy headline, a distinguishable identifier, a variety of ad extensions Organic Results: The set of ads following text ads, these results are offered free of charge but appear do to relevance of the search
3 R's of Google Search Answer ✔✔- Reach: Engaging with new customers in moments of need
Relevance: Having the right message that answers someones search
Results: Focusing on outcomes and optimizing with full transparency into what's working then improving
your campaign's performance over time
What part of her search results page would share the store's telephone number? Answer ✔✔- The Text ad extension
Where can you show ads? Answer ✔✔- Google Searches, Youtube, NYT, etc.
Google Ads Answer ✔✔- An online advertising tool that helps businesses connect with their customers
Benefits of Google Ads Answer ✔✔- Connect with customers when it matters, Control your cost, Improve performance
Which of the following features would help you manage spend and avoid showing your ad too broadly? Answer✔✔- Create a maximum budget, pause campaign if need to re-evaluate, control who sees your ad with targeting controls
What factors contribute to Ad Rank? Answer ✔✔- Your bid, the impact of ads formatted enabled, the likelihood ad will get clicked, the estimated measure of how well your website gives users who click your
ads a valuable experience and how relevant your ad is
Google Ads Auction Answer ✔✔- The system responsible for taking all these factors into consideration and ultimately deciding your ads position and whether it'll show up at all
2025 Solved 100%
What's the best way to get their ads on each search engine? Answer ✔✔- Find a tool to manage the ads for me: Using a search engine management platform gives you a single interface to manage complex
accounts across multiple search engines, analyze campaigns, and automate bidding.
Search Engine Marketing Answer ✔✔- The general process includes:
An advertiser bids on keywords with the amount they are willing to pay for a user to click an ad
The engine ranks advertisers based on their bid and relevance to the search
The best matching ad appears alongside the user's search results
Benefits of a SEM platform Answer ✔✔- Consolidated data, single interface, optimization
Ads appearing + ranking Answer ✔✔- 1. An advertiser bids on keywords
2. The search engine ranks the keywords 3. The best matched ads appears alongside search results
How Google Search is used Answer ✔✔- Consumers online constantly, search in moments of need, they use devices on the go
3 main elements on a results page Answer ✔✔- Shopping Ads: Appear based on search terms (attention grabbing)
Text Ads: Catchy headline, a distinguishable identifier, a variety of ad extensions Organic Results: The set of ads following text ads, these results are offered free of charge but appear do to relevance of the search
3 R's of Google Search Answer ✔✔- Reach: Engaging with new customers in moments of need
Relevance: Having the right message that answers someones search
Results: Focusing on outcomes and optimizing with full transparency into what's working then improving
your campaign's performance over time
What part of her search results page would share the store's telephone number? Answer ✔✔- The Text ad extension
Where can you show ads? Answer ✔✔- Google Searches, Youtube, NYT, etc.
Google Ads Answer ✔✔- An online advertising tool that helps businesses connect with their customers
Benefits of Google Ads Answer ✔✔- Connect with customers when it matters, Control your cost, Improve performance
Which of the following features would help you manage spend and avoid showing your ad too broadly? Answer✔✔- Create a maximum budget, pause campaign if need to re-evaluate, control who sees your ad with targeting controls
What factors contribute to Ad Rank? Answer ✔✔- Your bid, the impact of ads formatted enabled, the likelihood ad will get clicked, the estimated measure of how well your website gives users who click your
ads a valuable experience and how relevant your ad is
Google Ads Auction Answer ✔✔- The system responsible for taking all these factors into consideration and ultimately deciding your ads position and whether it'll show up at all
