Midterm 1 MKTG 300 CSULB fully solved rated A+ 2024/2025

Midterm 1 MKTG 300 CSULBChapter 1 - correct answer Types of Marketing Management Orientations - correct answer Product, Sales, Market, and Societal Marketing. Product Orientation - correct answer focuses on what they can make best, instead of what the customers want. (what can we do) Sales Orientation - correct answer focuses on what the company can sell. Market Orientation - correct answer focuses on not only internal factors(production, sales) but on external factors (what the customer is looking for). societal marketing orientation - correct answer keep society interest at heart. Benefit society as a whole. Difference between relationship and transactional marketing - correct answer Relationship Marketing: focuses on keeping and improving relationships with current customers. Transactional Marketing: focuses on a single individual sale rather than building a relationship with customers. What factors drive customer value and satisfaction? - correct answer Whether a product meets the needs and expectations of the customer. Actual performance > Expectation = happy Actual performance = Expectation = satisfied Actual performance < Expectation = dissatisfied What are the factors determining the success of relationship[ marketing? Explain. - correct answer A)Customer Oriented Personnel: Employee's attitudes and actions must be customer oriented.