Hootsuite Platform Certification Exam Answers

Hootsuite Platform Certification Exam Answers Which of the following actions can not be done in the Hootsuite Planner? 1 - ANSWER- *performing a geo-search rescheduling a post composing a post editing a post In Hootsuite's Promote feature, what are automation triggers used for? 2 - ANSWER- *Analyzing the performance of past posts in bulk, in order to recommend candidates for paid promotion. Automatically stopping an advertising campaign that falls below a certain threshold of performance. Putting advertising dollars behind your published posts that meet the criteria you have specified. Instantly trigger campaigns with ROI positive SEO to capture more search engine algorithms. Notifying you when your automated posts have exceeded your campaign budget. Let's say you're working on a post for a Campaign, and want to create several variations of that post, without altering the original. Which technique or feature would you use? 3 - ANSWER- Draft Variant Array a Post *Duplicate a Draft Cascade a Message Duplicate a Campaign When using the Hootsuite Composer, what's the purpose of the social profile picker? 4 (Photo) - ANSWER- To monitor account activity on your social accounts connected to Hootsuite. *To select the social profiles to which you want to publish your post. To connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard To create a network-specific search stream in the Engagement area. In Hootsuite Analytics, what is an advantage of sharing a Report with a colleague rather than sending them an exported pdf? 5 - ANSWER- Reports predict what the recipient/stakeholder wants to see and tailors the information accordingly Reports include a chatbot that offers personalized recommendations on how to optimize your campaigns *Reports provide your colleagues with continuous access to updated data Reports feature a built-in ROI calculator that grades your company's social activities relative to your defined social media objectives Name the area pictured in the Hootsuite Mobile App 6 (Photo) - ANSWER- Composer Streams Insights *Publisher Inbox Where in the dashboard would you primarily view and engage with your audience and the social media content published by others? 7 - ANSWER- ? The App Directory area The Composer area The Boards and Streams area *The content library area Say you're drafting a batch of social posts as part of a campaign. You need to access brand-approved visual assets stored on Google Drive to include in your posts. What's the most efficient way to access these visuals? 8 - ANSWER- Save the images to your desktop from Google Drive, then drag and drop them to Hootsuite Content library *Install the Google Cloud app from the Hootsuite App Store to access the assets directly Use the Share button in Google Drive to export the images to Hootsuite Say you're managing Instagram for an organization, and don't have access to its Facebook Page. How would you finish the setup process? 9 - ANSWER- *Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only Create a fake Facebook Page for the organization that you can access Connect the Instagram account to your own personal Facebook profile instead *Ask the owner of the Facebook Page to add you as an Admin or Editor to their page _______ are created within ________, similar to how you create individual files within a broader file folder. 10 - ANSWER- ? Libraries; Engagement *Streams; Boards Engagements; Publisher Arrows; columns Tabs; social networks Which of the following is not a benefit of publishing to Instagram using Hootsuite? 11 - ANSWER- Scheduling and rescheduling multiple posts in advance *Adding location tags and swipe-up links to your post from within the Composer Reviewing Instagram analytics alongside metrics from your other social accounts Viewing comments on your Instagram content in the same window as engagements on your other social accounts. When managing Instagram with Hootsuite, we recommend using Instagram Business accounts. Why is this? 11 - ANSWER- Profile metrics for Personal Instagram accounts require 10K+ followers *You can publish directly to Instagram without using your phone or the Instagram app Business profiles allow you to upload videos that are more than 60 seconds long Business profiles that are linked to Hootsuite are more discoverable on Instagram natively Why is it more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts? 12 - ANSWER- *Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights. Hootsuite more accurately estimates the dollar value of a like, share, and retweet. (more accurately than social networks' native AI functionality.) Hootsuite has an 'auto-engagement' feature that interacts with your followers See the visual below. Why is the action being taken here important? 13 (Photo) - ANSWER- Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case. Publishing messages is how you'll engage your audience. Running reports is a vital part of demonstrating ROI. *Without adding social networks, you can't take any actions within the Hootsuite dashboard.