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Summary

Samenvatting Formuleblad campagnemanagement

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Written in
2018/2019

Formuleblad met de formules/sommen voor het vak campagnemanagement. Het boek dat behandeld wordt is 'Financieel management voor de creatieve industrie' van André van Dijk.

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Summarized whole book?
Yes
Uploaded on
November 5, 2018
Number of pages
4
Written in
2018/2019
Type
Summary

Subjects

Content preview

Formuleblad Campagnemanagement, Financieel management.
Resultatenrekening (RR):
Opbrengsten – kosten = Winst (of verlies)


Liquiditeitsratooss
 Netto werkkapitaal = ilottende actva – ireemd iermogen kort
 Current rato = ilottende actva / ireemd iermogen kort
Norm current rato: 1,5 en 2,0.
 Quick rato = (ilottende actva – ioorraden) / ireemd iermogen kort
Norm is 1.
(Quick rato is liquiditeit op hele korte termijn)

LET OP: Het boek gebruikt verschillende methoden om een balans weer te geven.
We gaan bij dit vak uit van de volgende defnite:
Vlotende actva = liquide middelen + debiteuren + voorraden
Deze formule wordt ook in het tentamen aangehouden.

Solvabiliteitratooss
 Solvabiliteit = equity rato = Eigen vermogen / Totale vermogen * 100%
> 25% (strenge norm: 50%)
In het boek staat nog een methode op pagina 40 (methode 2), die gebruiken we
niet!)
 Dept rato = ireemd iermogen / Totale iermogen * 100%
Bij een onderneming zijn solvabiliteit en dept rato opgeteld altjd 100%


Brutowinst in percentage van de inkoopprijs = Brutowinst/inkoopprijs * 100%
Brutowinst in percentage van de verkoopprijs = Brutowinst/verkoopprijs * 100%

Inkoopwaarde is 80% van de omzet. Omzet is €200. Hoeveel is de brutowinst?
1. ‘iAN DE REGEL’  betekent dat de omzet 100% is. Het woordje omzet staat achter
‘van de’.
2. Tabel maken.

€ %
Inkoop 80
Brutowinst
Omzet 200 100

Je weet dat de inkoopprijs + brutowinst = omzet. Dus de brutowinst is 20%.
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