Peregrine Exam Review Questions with
Correct Answers- Latest
Step 1 to develop a marketing plan - Answer-Document your business goals
Step 2 - Answer-Develop a SWOT & Set Budget
Step 3 - Answer-Define your target personas
Step 4 - Answer-Develop marketing goal
Step 5 - Answer-Create campaign and build activity plan
marketing strategy - Answer-the marketing logic by which the company hopes to create
customer value and achieve profitable customer relationships
Customers - Answer-those who pay to use an organization's goods or services
Buyers - Answer-people in an organization's buying center who make an actual
purchase
Consumers - Answer-An organism that obtains energy and nutrients by feeding on other
organisms or their remains.
Positioning Strategies - Answer-cost leadership, differentiation, focus strategy
goods and services - Answer-the objects (goods) and the actions (services) that people
value and produce to satisfy human wants
perceptual map - Answer-displays, in two or more dimensions, the position of products
or brands in the consumer's mind
Retailers - Answer-businesses that sell directly to final consumers
Price elasticity - Answer-a measure of the sensitivity of demand to changes in price
competition - Answer-the struggle between organisms to survive in a habitat with limited
resources
Product Life Cycle - Answer-introduction, growth, maturity, decline
packaging - Answer-the activities of designing and producing the container or wrapper
for a product
Correct Answers- Latest
Step 1 to develop a marketing plan - Answer-Document your business goals
Step 2 - Answer-Develop a SWOT & Set Budget
Step 3 - Answer-Define your target personas
Step 4 - Answer-Develop marketing goal
Step 5 - Answer-Create campaign and build activity plan
marketing strategy - Answer-the marketing logic by which the company hopes to create
customer value and achieve profitable customer relationships
Customers - Answer-those who pay to use an organization's goods or services
Buyers - Answer-people in an organization's buying center who make an actual
purchase
Consumers - Answer-An organism that obtains energy and nutrients by feeding on other
organisms or their remains.
Positioning Strategies - Answer-cost leadership, differentiation, focus strategy
goods and services - Answer-the objects (goods) and the actions (services) that people
value and produce to satisfy human wants
perceptual map - Answer-displays, in two or more dimensions, the position of products
or brands in the consumer's mind
Retailers - Answer-businesses that sell directly to final consumers
Price elasticity - Answer-a measure of the sensitivity of demand to changes in price
competition - Answer-the struggle between organisms to survive in a habitat with limited
resources
Product Life Cycle - Answer-introduction, growth, maturity, decline
packaging - Answer-the activities of designing and producing the container or wrapper
for a product
