MC 2040 Exam 1 Question Fully Solved.

Multi dimensions of advertising - correct answer -Consumers -Corporations -Media firms -Advertising agencies -Government -Society What is advertising? - correct answer the structured and composed non-personal communication of information usually paid for and usually persuasive in nature, about products (good, services,and ideas) by identified sponsors through various media. Which comes first the product or the ad? - correct answer the product What is advertising in the products experience? - correct answer Advertising exisits as a function of a product's existence. With nothing to sell or promote, there is no need for advertising. Which comes first marketing or advertising? - correct answer Marketing comes first. Advertising is a component of the marketing mix What can advertising do? - correct answer -Inform/ educate consumers -Differentiate products from the competition -Persuade one to try or repurchase -Build brand value, performance, loyalty -Lower the overall cost of sales What advertising can't do? - correct answer -Typically can't reverse declining sales -Create needs and wants -make up for a poor product -guarantee Advertising Duality - correct answer Advertising represents the intersection of two key disciplines what are the two key disiplines of advertising duality? - correct answer -Communication -marketing Elements of the communication process - correct answer -Source -Encoding -Message -Channel -Decoding -Receiver Sender has idea - correct answer sender = source= Ad sponsor ~can also be an author or persona Sender encodes idea in message - correct answer -Message Encoded by a source -Message= the ad Message travels over channel - correct answer Channel is media (tv, radio, outdoor, etc. Message types - correct answer -Autobiographical -Narrative -Drama Message Ad Analysis - correct answer -Sonor (advertiser) -Purpose of ads -Types of ads -Literary forms used Reciever decodes message 3 types of recievers - correct answer -Implied consumers -Sponsorial consumers -Actual consumer Feedback travels in the form of: - correct answer -redeeming coupons -Sales -foot traffic -phone inquiries -Web traffic -Social media Possible additional feedback to reciever - correct answer -Noise: hindrance to the process -Feed back: facilitates the process Marketing - correct answer the process of planning and executing product conception, pricing, distribution (place), and promotion to create exchanges that satisfy the perceived needs, wants, and objectives of individuals and organizations. 4 ps of marketing- marketing mix - correct answer -product -pricing -place