MC-101 Final Exam With Correct Answers.

Communication creation of shared meaning Integrated Marketing Communication a corporation's coordination of PR and advertising Media This is plural of "Medium." CPM Cost per thousand. (Comes from Latin mili = 1000.) Global Centered Village TV centered society as labeled by McLuhan Selective Exposure When you consume media that reinforce your beliefs True True or False? It is legal to burn the American Flag False True or False? Images make assertions True True or False? Words make assertions, images do not. Edward Bernays Wrote the "engineering of consent," essay (and later book) that defined PR Semantic Noise Using a word not everyone knows, "communicating from different playing fields" - like if someone is drunk Physical Noise Loud cars, AKA environmental noise Psychological Noise Noise through emotions, etc New York Sun Was the first publication to shift mass media's revenue from subscribers to advertising Associated Press A News cooperative created in 1840 in order to save money Federal Communication Commission Allocated frequency and content for over air broadcasting Arbitron Group that does surveys Marconi Person who sent first wireless message Phonograph written sound (created by Thomas Edison) Country most common radio genre format Titanic Disaster that led to the first federal regulation of radio Impact News Value that deals with major events Timely News Value that deals with the right now. Prominence News value that deals with famous people Proximity News Value that deals with what goes on around us