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MNB3702 - ASSIGNMENT 1 SOLUTIONS- SEMESTER 2 (2018)

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MNB3702 (GLOBAL BUSINESS MANAGEMENT 1B)- ASSIGNMENT 1 SOLUTIONS- SEMESTER 2 (2018)

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Question 1
Cross-cultural mentorship is most compatible with which of the following strategic orientation of MNCs?


1. A polycentric orientation.
2. An ethnocentric orientation.
3. A geocentric orientation (Page 12)
4. A regiocentric orientation.


Question 2
The complete assimilation of German-Americans (cultural superiority), as the largest ethnic group, into American
culture, reflects which aspect of cross-cultural literacy?


1. Ethnocentricity. (Page 11)
2. Polycentricity.
3. Geocentricity.
4. Regiocentricity.


Question 3
“There is a need for business leaders with vision and compassion, as well as business leaders with drive, knowledge
and perspective to lead enterprises through many challenges they face in Africa.” All of this points to the qualities of
“global leaders”. The following are qualities of a global leader, EXCEPT:


1. the maintenance of a “world-orientation” that allows one to see things others do not;
2. an aptitude to influence government leadership, in the interest of transforming Africa; (Pages 28-31)
3. the ability to be open to new experiences, diversity across cultures and markets and to change over time;
4. An aptitude to discover new markets and to establish a presence in key markets so as to secure competitive
advantage.



Question 4

MNCs’ ignorance of religious traditions and differences may end up:


1. promoting worldly gain and temporal power in an Islamic state.

2. underestimating the impact of consumerism on an Islamic states’s command economy.
3. exacerbating social stratification in the context of the caste syste.
4. undermining the tenets of the labour market in the host country. (Pages 49-53)


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