CPCA Practice Exam Questions With 100% Correct Answers

CPCA Practice Exam Questions With 100% Correct Answers all of the above (panel data) - answerwhich of the following measures in panel data affect sales volume for a category? # of buyers and $/purchase HH penetration and volume per buyer HH penetration and buying rate All of these answers are correct warehouse shipment data - answerWhich of the following data sources is the least useful when completing product assortment analysis? To identify the total value of all items included in the "basket" during an average shopping trip when certain items included or not included in the "basket" - answerWhich of the following best describes the purpose of a "market basket analysis" false (store) - answerTrue or False: a store's image has very little to do with product assortment decision. false (consumer) - answerTrue or False: consumer demographic profiles will remain consistent within a given geography over time but will vary by region. a measure used to indicate an increase in product sales volume due to some type of tactical activity - answerwhich of the following statements best describes the term "lift"? the height that products should be placed on the shelves change in product assortment after an efficient assortment analysis a measure used to indicate an increase in product sales volume due to some type of tactical activity frequency during which a product should be placed on promotion large dollar sales, high household penetration, high purchase frequency - answerwhat are the most common characteristics of the destination role in grocery format? large dollar sales, high household penetration, low purchase frequency large dollar sales, high household penetration, high purchase frequency large dollar sales, low household penetration, high purchase frequency large dollar sales, high household penetration, average purchase frequency all of the above (data) - answerat what levels is syndicated scanner data available? segment level SKU level subcategory level brand level category level all of the above to balance lower margins required on more price-sensitive product with higher margin products to achieve category margin objective - answerwhy do some retailers choose to use a "blended margin" strategy? to calculate total category margin through average sub-category margins to balance lower margins required on more price-sensitive product with higher margin products to achieve category margin objective to measure department margin because syndicated data vendors only provide category-level margin data to obtain a balanced market level margin by integrating syndicated margin data with internal margin data True (temp price reduction) - answerTrue or False: Incremental volume is affected by temporary price reduction displays, temporary price reductions (TPR), promoted pricing - answerincremental volume is affected by which of the following? regular pricing, temporary price reductions (TPR), baseline prices displays, shelving, in-store merchandising displays, temporary price reductions (TPR), promoted pricing shelving, regular pricing, new products/assortment store cluster size - answerwhich of the following measures is not available through panel data? penetration rate purchase size sales volume store cluster size Buying rate purchase frequency false (price) - answerTrue or False: The average promoted price at one retailer can be higher than the non-promoted price at different retailer in the same market place the process of identifying poor performance items that should be deleted from the product assortment to improve category sales - answerwhat is SKU rationalization? the process of selecting new items to add to the product assortment to increase market coverage to 100% the process of identifying niche items which cater to under performing key shopper segment none of these answers are correct the process of identifying poor performance items that should be deleted from the product assortment to improve category sales all of the above (channel) - answerwhy is "channel blurring" occurring in the retail industry? retailers are looking for new ways to increase consumer spending by offering new categories and services there is growth of new store formats and offerings in the retail industry retailers are carrying new items beyond the typical assortment within a channel all of the above SKU's are listed in descending order (left to right) based on their individual contribution to sales - answerwhich of the following best describe how to correctly read a pareto chart? the product's ranking in cumulative sales in p