Sage Method Exam Questions and Answers 2024

Sage Method Exam Questions and Answers 2024 Case Study - Answer- The case study approach to empirical research investigates a particular real-life phenomenon within specific contexts. A case study is both a process and product of research; in the process of conducting case study research, the researcher produces a case study as the outcome of the research. Case study research represents a methodological choice about the unit of analysis. The researcher must define the boundaries of the case to be studied. The method of researching the case can vary and researchers rely on qualitative, quantitative, or a combination of both methods to develop the case. Content Analysis - Answer- Content analysis is a systematic, quantitative process of analyzing communication messages by determining the frequency of message characteristics. Content analysis is useful in describing communicative messages, the research process is relatively unobtrusive, and content analysis provides a relatively safe process for examining communicative messages, but it can be time-consuming and presents several methodological challenges. Content analysis, as a method, has several uses. First, content analysis is a flexible method used by scholars and practitioners; that is, it can be used in a wide variety of contexts. Content analysis can be used to char- acterize communication and make comparisons, such as the types of persuasive messages used in beauty ads. Content analysis is also useful for studying communication in nontraditional settings. While mass media communication is an obvious application of the method, content analysis can be