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Summary

Summary Social Influence . Y12

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Social Influence, psychology year 12. Types of conformity + research

Institution
Course

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Types of Conformity
>
-

Identification You conform
Compliance
: to a
Accept the
majority's
: views


group's behaviour opinions because
in
public but maintain
your
own views
there's in them
private. You something
that
When you
in want to
gain approval .




value in them You identify with the




L
.

exposed to the
majority's views ,
you may
and to be apart of
in social You concentrate group
want

engage comparison .




them Even if don't with it
I do and .
you fully agree
what others
say adjust your
,
on own


actions to
fit in You don't
really you publically change your opinions
/
usually
.




behaviours
.

analyse why there's a
difference in behaviours
.


The behaviour stops
most
superficial level
,
as


Soon pressure stops
. Internalisation : Even
if the
group
as




d group changes you ,
go along
Explanations for Conformity. with others because
you fully
↓ accept their views
. There's a




Normative Social Influence .




process of Validation you
: examine


A desire to be liked. This is about the beliefs and cross-
your own


norms of a social
group. People don't check it with others' to see


like to
feel /look like
they don't fit in . who is right You can
. be convinced


They want to
gain
social . It's
approval
that the
group is
right which leads

to private acceptance
not a
cognitive process ,
more so an
public and .



You It's
emotive
. can behave like the
majority permanent , the
change remains

Without
accepting their
point of view .

Grou D even when the
group members are


members can be controlled
by the
majority absent .




and
putting pressure on them to
conform

making it
the
hard for them to deviate
-Humans
from have a
fundamental need


majority's for companionship and fear rejection
L
view
point of .
.



which is the basis of normative S 1. .




NSI can occur :



in stressful situations have need social
where we
stronger for support
·



,
a .




with
strangers fear rejection
:
·




Concerned about social
people you your friends'
know: more
approval .




d
Informational Social Influence .




A desire to be
right Leads . to internalisation or identification . We
go along

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Uploaded on
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Type
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