BUSI 2204 Final Exam Practice Questions And Answers Already Grade A. Marketing Channel

Marketing Channel - ANSWERS-A set of interdependent organizations that facilitate the transfer of ownership as products move from producer to business user or consumer. Non Traditional Channel - ANSWERS-• Help to differentiate a product • Internet, mail-order, infomercials • Vending machine Intensive Distribution - ANSWERS-Is aimed at maximum market coverage. Disintermediation - ANSWERS-Horizontal conflict occurs among channel members on the same level Outsourcing - ANSWERS-The use of an independent third-party to perform some function. Contact Efficiency - ANSWERS-Reducing the number of required transactions Temporal discrepancy - ANSWERS-A product is produced but a customer is not ready to buy it. Marketing channel (channel of distribution) - ANSWERS-A set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer Inventory Control System - ANSWERS-A method of developing and maintaining an adequate assortment of materials or products to meet a manufacturer's or a customer's demand. Channel Conflict - ANSWERS-A clash of goals and methods among distribution channel members Channel Control - ANSWERS-one marketing channel member intentionally affects another member's behavior Channel Leader (channel captain) - ANSWERS-a member of a marketing channel who exercises authority and power over the activities of other channel members Channel Members - ANSWERS-All parties in the marketing channel that negotiate with one another, buy and sell products, and facilitate the change of ownership between