NASM: Weight Loss Specialization (7-12) Questions and Answers Rated A+

NASM: Weight Loss Specialization (7-12) Questions and Answers Rated A+ What is marketing? a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others What is marketing centered around? building & managing profitable relationships What is the first thing to do before building a marketing strategy? understanding the consumer base you want to work with What is a simple, four-step process to marketing one's self and services? 1) understand what consumers want, 2) design marketing strategy around what customers want, 3) build a program to deliver superior value, and 4) build strong and profitable relationships with consumers, working to exceed their expectations. What should form the foundation of a marketing strategy? the desires of the consumer base (in listed details) What are examples of general segments of people a fitness professional could specifically target in marketing? those who desire weight loss - those who desire weight gain - youth - seniors - etc. What is a value proposition? the set of benefits or values the professional promises to deliver to consumers to satisfy their needs; a statement which provides the reason why a customer should buy your services What basic steps are involved in preparing a marketing plan? determining price, place, and promotion method What are three keys to building a a healthy relationship in marketing? effective & open communication - superior customer service - professionalism How does a fitness professional determine the price of their services? determining the overhead costs & assessing what their market will bear What is the purpose of "promotion"? to communicate the benefits of your product and persuade a client to purchase your services What is the most important step in marketing for fitness professionals? building customer relationships What are some "dos" for effective communication with a weight loss client? inform potential clients of the overall health benefits of increasing physical activity - address long and short-term goals - describe how a typical session will go - inform the client of expectations that exist outside of training sessions - establish frequency of reassessments - encourage questions to better understand the client's expectations - show the client a workout template What are some "don'ts" for effective communication with a weight loss client? don't use complicated language - don't make promises you might not be able to keep, using words such as "guarantee" - don't talk about results coming quickly or easily - don't encourage unrealistic expectations What are some keys for superior customer service? Greet - Inform - Inspire Care - Educate - Motivate When it comes to diet and nutrition advice, what is within the scope of practice for a fitness professional? Providing general, non medical nutrition information - Referring clients to a registered dietitian (RD) - Having a client fill out a Physical Activity Readiness Questionnaire (PAR-Q) Unlike a personal trainer certification, what characterizes the licensure of a Registered Dietician? legally protected & authorized by the Commission of Dietetic Registration What is a board-certified specialist in sports dietetics (CSSD)? A registered dietitian with a minimum of 2 years of professional practice experience - A specialist in sports nutrition qualified to deliver medical nutrition therapy - Nationally certified by the Commission in Dietetic Registration What does the acronym S.O.A.P. stand for? Subjective, Objective, Assessment, Plan What is the primary purpose of the S.O.A.P. note? to document transactions and client participation T/F: Laws exists in almost every state that allow fitness professionals to prescribe nutrition counseling (medical nutrition therapy). False: Laws exist in almost every state that limit the practice of medical nutrition therapy to licensed or registered dietitians or nutritionists and specific health care professionals. What is the organization that authorizes registered dietitians in the United States? Commission on Dietetic Registration (CDR) - which is the credentialing organization of the Academy of Nutrition and Dietetics T/F: Teaching about the difference between saturated and unsaturated fats lies within the scope of practice of a fitness professional. True (general, non medical nutrition information) What are two tools fitness professionals should be using in giving nutrition advice? Nutrition facts panels & the Dietary Guidelines for Americans What are some key questions to ask in order to determine if a fitness professional should refer their client to a specialist? 1) Could this person be better helped by someone with more (or different) expertise? 2) Does this person's nutrition concern fall outside the realm (physically and/or psychologically) of a healthy individual? 3) Do I feel any discomfort with my ability to help this person? What documentation(s) provides helpful information from a fitness professional about a client to a health professional? S.O.A.P & PAR-Q When performing assessments on clients who are overweight, the fitness professional should... ...use a private or semi-private location. If a client expresses sore muscles due to her