Hubspot Digital Marketing Certification Exam exam study guide fully solved(with expert solutions)2024 latest update(download to pass)

To keep your content calendar agile, it shouldn't extend more than... 3 months All of the following are attributes of a content creation workflow EXCEPT How much money it will cost to complete initiative You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process? No, the editor should have tracked changes which would have shown you where they would apply recommended edits. True or false? You should use a consistent naming system to store and easily identify hosted files. False True or false? Your content creation framework should stay consistent over time False. As business goals and content change, so should your process to support them True or false? If you want to produce great content, then you need to hire an in-house content creator False True or false? When possible, you should try and use extensive vocabulary in your writing. False. Extensive vocabulary makes you appear less credible and confident Fill in the blank: The following sentence is an example of ____________ voice? "The grocery shopping was done by your father." Passive To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to? All of the above When is the most effective time to boost content on social media? When it's performing well. True or false? You should post the same message across all of your social channels. False. You should customize the message based on the platform Which network has the longest life for a piece of content? pinterest On which social network should you share content most frequently? Twitter What does CRM stand for? customer relationship management Which KPI is most likely to be a vanity metric? Reach What is the purpose of the delight stage of the inbound methodology? all of the above True or false? As buying behavior changes, the inbound philosophy will also evolve. False Fill in the blanks: Tail winds are to ________ : as headwinds are to _________. Forces, friction What is the difference between a brand keyword and a non-brand keyword? Brand keyword = includes brand name What is one benefit of running search ads for brand keywords? They protect your traffic if a competitor bids on your brand keywords Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words. phrase Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order. broad If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use? a broad match modifier Which of the following represents a phrase match keyword? "smart tv" Which of the following represents a broad match keyword? wall art Using tracking code, Google Analytics can report on data from which systems? - ans True or false: Quality score is an algorithm that scores each of your search ads on spelling and grammar. false From top to bottom, what should your search account structure hierarchy look like? campaigns, ad groups, keywords What is the benefit of including ad extensions in your search ads? Take up more space in the SERPs, Improve click-through rate, and Provide more value to potential customers ( all of the above ) How many ad extensions should you include in your search ads? As many as make sense for your business The inbound methodology is meant to support which business functions? Marketing, Sales, and Service ( all of the above ) Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He's taken to a blog post on your site. He reads the post and sees there's a content offer. He's interested, but not sure he's ready to give his information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which stage of the inbound methodology is Kyle in? engage