Hubspot Inbound Sales Certification exam study guide fully solved(with expert solutions)2024 latest update(download to pass)

Inbound Sales purpose Provide helpful, human, and holistic experience to anyone who interacts with your company in anyway. What are the 3 stages of the buyers journey? Awareness, consideration, and decision. What does the buyer become aware of in the awareness stage? Their problem What does the buyer do in the consideration stage? They consider all of their options What does the buyer do in the decision stage? They decide to make the purchas What are the 4 phases of the inbound sales strategy? Identify Connect Explore Advise What is the goal of the identify phase? Identify leads within a large pool of available prospects. How is the identify phase in an inbound sales strategy different than a traditional approach? Inbound sales targets buyers who are already actively searching for a potential solution and offering help guiding them through the buyers journey instead of cold calling broad lists and trying to sell products. Note: how do I find people who are already actively researching a solution to their problem? What do they want to do? And what do they need help with? Create a process for this. How do you define a "good fit" prospect? In two steps? 1. Create ideal customer profile. 2. Build buyer personas within that profile. Ultimately the buyer will match the customer profile What does an ideal customer profile define? It defines my target market Name 5 questions to consider when defining ideal customer profile. 1. Are there economic factors that make a customer ideal or not ideal? B2C Example: Income education house hold size. B2B Example: company annual revenue, number of employee, number of customers. 2. Is there a certain time frame when the product is more likely to be a priority for someone? Example: Is the product more appealing at certain times of year or phases of a buyers life? Is the product seasonal or prioritized by newly weds, new moms, or recent college graduates? Etc. 3. Are there market segments that are ideal or not ideal to sell into? B2B Example: defined vertical or industry B2C Example: occupation, interests, or a lifestyle choice. 4. Are there geographical locations that are ideal or not ideal? Example: Am I only able to service customers who live within a certain distance of my office? Or who speak a different language? 5. Are there legal standards or restrictions that might exclude someone from purchasing my product or service? Buyer Persona a semi-fictional representation of my ideal customer based on real data about demographics, behavior patterns, motivations, and goals. What is the best type of lead? buyers actively searching for solution + matches customer profile = best leads What are some ways to identify an inbound lead? Started a live chat on the website.