HubSpot Inbound Marketing Certificate exam study guide fully solved(with expert solutions)2024

What practices would be considered traditional marketing? 1. Cold calling 2. Cold emails 3. Interuptive ads What are the three stages of the Buyer's Journey? 1. Awareness 2. Consideration 3. Decision What are the four stages of the Inbound Methodology? 1. Attract 2. Convert 3. Close 4. Delight All of the following are best practices of inbound marketing a) Using the buyers journey b) Leverage content c) create remarkable content d) Use buyer personas Fill in the blank: _________ is your marketing toolkit, like blogs, videos, and ebooks; _________ is who you're creating it for. a) Content b) Context Buyer persona stories should contain information about: 1. Demographics and common traits 2. Main goals and challenges 3. Role at their organization or life Consumers don't want to be sold to, they want to... Be educated Define Buyer Personas Semi fictional representations of your ideal customers based on real data and some select speculation about customer demographics, behavior patterns, motivations and goals. What are key concepts related to creating buyer personas? 1. Research 2. Identifying trends 3. creating buyer persona stories Through research you are trying to understand your persona's... Motivations and goals Where's the best place to start with research interviews? Your current customers What are the "inbound best practices?" 1. Use buyer personas 2. Use the Buyer's Journey 3. Create remarkable content 4. Leverage your content Define the buyer's journey The active research process someone goes through prior to making a purchase What are the three stages of the buyer's journey? 1. Awareness 2. Consideration 3. Decision What does the awareness stage refer to? The stage in which customers are seeking to more clearly understand and name their problem What does the consideration stage refer to? The problem has been named and the customer is willing to evaluate options for addressing their need. in this stage the customer decided what sort of solution strategy is needed What does the decision stage refer to? The customer has decided on a solution strategy and is compiling list of potential vendors or service providers to solve their problem. When creating content keep it _________. Educational. Don't educate your buyer personas on you and what you do, but rather educate them on their problems and solutions to those problems. Inbound marketing is the sum of what? Content and Context. Content is what you are creating and context is who is it for? What does leveraging your content mean? Making the content available for your buyers to find Distrubution makes content ________ Relevant What are some distribution options? website pages business blogs social media landing pages