Hubspot - Social Media Marketing Certification exam study guide fully solved(with expert solutions)2024 latest update(download to pass)

Why is social media an important part of inbound marketing? 1. Social media helps you reach millions of people in distant countries. 2. Users have the best customer service experiences in social media. 3. Social media is a one-to-one medium you can use to market in a direct, human way. 4. Social media has better advertising options than traditional media. Social media is a one-to-one medium you can use to market in a direct, human way. When you dig deeper into the development of your buyer persona, what type of information do you want to consider? 1. Psychographics 2. Return on investment 3. Advertising results 4. Word of mouth Psychographics What is a vanity metric? 1. A metric that shows the sentiment of your brand in social 2. A key performance indicator (KPI) that shows you how popular your company is 3. A surface-level metric that doesn't correlate with your business success A surface-level metric that doesn't correlate with your business success True or false? Follower count is often considered to be a vanity metric. 1. True 2. False True Which KPI will executives be more responsive to? 1. Reach 2. Retention and loyalty 3. Engagement 4. Return on investment (ROI) Return on investment (ROI) Why should you start planning the structure of your team by looking at business goals? 1. To help you determine what channels and content you'll need and the staffing to make it happen. 2. To know if advertising is a priority so you can allocate enough funds. 3. To satisfy company stakeholders. 4. To understand if roadblocks such as lack of time and lack of people are obstacles that you'll need to overcome. To help you determine what channels and content you'll need and the staffing to make it happen. Which of the following steps is NOT one you need to think about when planning how to structure your social team? 1. Plan your business and social goals one to three years out. 2. Consider your stakeholders' needs. 3. Allocate or advocate for resources. 4. Gather industry data to support your goal. Gather industry data to support your goal. True or false? You should develop your social media budget before you create your social media plan. 1. True 2. False False What did Simon Sinek recommend you do to get people to buy in to your products or ideas? 1. Be clear about all the features so that the customer is not confused. 2. Outline all the steps you're planning on taking to make sure that the product/project meets the customer's needs. 3. Explain to the customer why they need what you're selling. 4. Tell them how your product/project has worked for other types of people or companies. Explain to the customer why they need what you're selling. Social media listening can help ______. 1. your marketing research team only 2. your sales team find opportunities 3. your product team learn from feedback 4. the people in all parts of your organization do their jobs better the people in all parts of your organization do their jobs better Before you post anything on social media, you should have a clear understanding of your _______. 1. buyer persona 2. advertising budget 3. team dynamic 4. promotion schedule Buyer persona Which of the below statements about social listening is true? 1. It gives you the opportunity to measure the performance of your social media. 2. It can ruin your reputation. 3. It can help you monetize your services. 4. It can help you filter messages so your customer service staff doesn't have to deal with them directly. It gives you the opportunity to measure the performance of your social media. Why would you want to identify who your brand superfans are and reward them? 1. You can measure the results from social marketing campaigns when influencers participate. 2. People are more likely to purchase a product if a friend or someone they admire mentions it in social media. 3. You can learn a lot about how influencers work with your competition. 4. It will help you know what content performs best on a social network. People are more likely to purchase a product if a friend or someone they admire mentions it in social media. True or false? When starting out, make sure you are engaging with customers on every single social media channel. 1. True 2. False False To be a part of the social conversation, you don't necessarily have to be the subject of it. 1. True 2. False True The following are all ways that social media monitoring can benefit your business, except: 1. Supporting existing customers by answering questions about your product or service 2. Listening and centralizing social conversations about an ongoing marketing campaign 3. Measuring the performance of your latest email marketing campaign 4. informing your recruiting efforts to help align job descriptions with candidate expectations Measuring the performance of your latest email marketing campaign Inbound is all about being ________-centric, not competitor-centric. 1. employee 2. shareholder 3. customer 4. brand Customer When monitoring your competitors, take note of their wins, losses, reputation, differentiations, marketing tactics, relationships, alliances, and even their brand voice. These characteristics, and how they change over time, can be used to inform your _______. 1. your content strategy 2. your product roadmap 3. your service offering 4. all of these things All of these things What should you do if your competitor experiences a big, public blunder? 1. Release the hounds! Your sales reps will love this opportunity. 2. Be empathetic and helpful towards your competitor's customers. 3. Take the opportunity to share with your customers how this would never happen to you, or to your customers. 4. Do nothing. Eye on the prize! Be empathetic and helpful towards your competitor's customers. Why are animated GIFs useful on social media? 1. They can help you capture special metrics. 2. They can help you demonstrate complex concepts quickly. 3. They disappear after an hour so that no one will see them again. 4. People would rather see an animated GIF about a product than watch a video. They can help you demonstrate complex concepts quickly True or false? One in four consumers lose interest in a company if it doesn't use video on its social media channels. 1. True 2. False True Let's say you conduct an audit of your existing social media content and find that on Twitter, posts with statistics get by far the most likes and retweets. What's the BEST way for you to use this knowledge to inform your future social content plan? 1. Plan to scale back on your statistics posts on Twitter to make room for other posts that might perform better. 2. Plan to publish the same number of statistics posts on Twitter each week as you are already, but remove other post types since they clearly aren't performing as well. 3. Plan to dramatically increase the number of statistics posts on Twitter so that statistics posts comprise at least 80% of the feed. 4. Plan to experiment with publishing more statistics to Twitter and perhaps investing time in doing more original research you can pull stats from and publish to Twitter and other channels. Plan to experiment by adding more statistics to twitter and perhaps investing time in doing more original research you can pull stats from and publish to twitter and other channel