Unit 3 : Using
Social Media
For Business
,Contents Page
⬡ Introduction page 3
⬡ What is Social Media? page 4
⬡ Types of Social Media Platforms page 5 - 9
⬡ Similarities and Differences between Social Media platforms page 10
⬡ A.P1 Explain the different ways in which a business can use social media
pages 11 - 15
⬡ A.P2 Explain the audience profiles and demographics of different social
media websites page 16 - 20
⬡ A.M1 Assess the different ways in which a business can use social media
to attract a target audience page 21
⬡ A.D1 Evaluate the business use of social media to interact with
customers and promote products or services to a target audience page 22 2
,Introduction
I have been tasked with delivering a presentation for Derby
City Council on using social media for business purposes. The
points I will be covering in this presentation are how
businesses use social media in order to interact and provide
good customer service to clients and how they can utilize
social media in order to promote any products or services they
offer as a business. I will also analyze and explain the different
audience profiles of different social media sites and evaluate
how a business can use social media to target their individual
target audiences.
3
,What is social media?
Social media is an internet-based platform
that allows people to share their ideas,
thoughts, and information with others via
virtual networks and communities. It gives
people the opportunity to share content
such as personal information, documents,
videos, and images quickly. Users interact
with social media using web-based software
or applications on a computer, tablet, or
smartphone.
4
, Types Of Social
Media Platforms
Facebook
Instagram
Tiktok
YouTube
Social Media
For Business
,Contents Page
⬡ Introduction page 3
⬡ What is Social Media? page 4
⬡ Types of Social Media Platforms page 5 - 9
⬡ Similarities and Differences between Social Media platforms page 10
⬡ A.P1 Explain the different ways in which a business can use social media
pages 11 - 15
⬡ A.P2 Explain the audience profiles and demographics of different social
media websites page 16 - 20
⬡ A.M1 Assess the different ways in which a business can use social media
to attract a target audience page 21
⬡ A.D1 Evaluate the business use of social media to interact with
customers and promote products or services to a target audience page 22 2
,Introduction
I have been tasked with delivering a presentation for Derby
City Council on using social media for business purposes. The
points I will be covering in this presentation are how
businesses use social media in order to interact and provide
good customer service to clients and how they can utilize
social media in order to promote any products or services they
offer as a business. I will also analyze and explain the different
audience profiles of different social media sites and evaluate
how a business can use social media to target their individual
target audiences.
3
,What is social media?
Social media is an internet-based platform
that allows people to share their ideas,
thoughts, and information with others via
virtual networks and communities. It gives
people the opportunity to share content
such as personal information, documents,
videos, and images quickly. Users interact
with social media using web-based software
or applications on a computer, tablet, or
smartphone.
4
, Types Of Social
Media Platforms
Tiktok
YouTube
