Domain 2 of GMETRIX Latest Version Already Passed

Domain 2 of GMETRIX Latest Version Already Passed Target Market The customer group to which a company markets its products/services too value proposition A statement that explains to customers why they should do business with your company Pricing The payment amount a company charges for the product/service they sell Primary Data Firsthand research like surveys, focus groups, interviews, statistical data, and is the most reliable type of data Secondary Data Commonly an interpretation of primary data, so it contains personal bias, other people, articles from the internet, company newsletter, info collected from census, and academic journals Direct competitors Business that sell the same or similar products/services you sell Indirect competitors Businesses that sell products that are different from yours but are similar enough that their product could satisfy the same need SWOT analysis a planning tool used to document a companies strengths, weaknesses, opportunities, and threats Strengths qualities that surpass competitors, internal resources such as skilled staff, tangible access like top of line equipment Weaknesses Areas in which your company is lacking, and as a result maybe holding the company back. Could be limited resources or financial limitations Opportunities Anything that could increase your sales and grow your company. Threats Anything that poses risk to your companies success and growth. Examples are new competitors, negative media coverage, or environmental changes. What is marketing used for? Marketing is used to build your brand, attract qualified lieges, and ultimately increase your sales Digital marketing platforms Good, because so much people use the internet. 4.66 billion users used the internet in January 2021. Examples are Social media platforms, Influencers, and Email Search Engine Optimization (SEO) Is accomplished by companies using specific technical elements to insure that the search engine crawlers easily find and index the content, placing their article in the top of the search results Pay-Per-Click (PPC) This method lets marketers place ads on websites within search engines. They pay a fee each time someone clicks on the ad and is directed to the business's website. Video marketing Create ads and share them on social media platforms Television advertising The most dominant medium. With the variety of channels that cable television offers, marketing teams, can target specific audiences with their marketing campaigns.