CSFRST 2300 Exam Questions with 100% Correct Answers (Definite Pass)

CSFRST 2300 Exam Questions with 100% Correct Answers (Definite Pass) 1960s - Answer--hotels -begin to form brand identity marketers use mass marketing to associate brands with emotion vs, function 1960s-80s - Answer--Mall Culture. Shopping became a leisure activity and certain stores were the place to be seen. -This was the first time women could be on their own, unsupervised. -This was also the birth of visual merchandising 1964 - Answer-Biba London → first fast-fashion brand 1970s-80s - Answer--brand as a building block (emotional) -create consumer loyalty across product lines 1980s - Answer-Italian brands like Armani, US brands like Ralph Lauren became commercially strong through controlled but aggressive brand extensions 1990s - Answer-brand as a medium(cultural) 1990s Europe and US - Answer--middle market manufacturer brands (sears, Zara) gain power -trendy fashion designs available faster and cheaper than runway 2000s - Answer--underperforming heritage brands do total brand revitalization -arrival of web 2.0/brand as a myth (philosophical)