MGT 6311 Fall Midterm exam 2023
MGT 6311 Midterm exam 2023 What are the two biggest components of US ad spending, and how are they trending? What are the two biggest sources of online traffic, and how are they trending? How are budgets in the US changing per mobile, desktop, TV and digital? What are some of the drivers of digital marketing becoming more important? advanced customer targeting, more accurate measurement and attribution capabilities, the potential for greater efficiencies with metrics such as cost per lead and the opportunity for massive, scalable brand advocacy. Consumers spending more time online.
Written for
- Institution
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Phoenix University
- Course
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MGT 6311 (DIGITALMARKETING)
Document information
- Uploaded on
- February 24, 2024
- Number of pages
- 6
- Written in
- 2023/2024
- Type
- Exam (elaborations)
- Contains
- Questions & answers
Subjects
- digital marketing
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mgt 6311 midterm exam 2023
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