MGT 6311 Digital Marketing Summer Midterm test
MGT 6311 Midterm test Shift in marketing mix - correct answer Reach, effectiveness, and efficiency goal of marketing - correct answer to create a product/service that sells GOST hierarchy - correct answer Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - correct answer Customer, competitors, collaborators, company, context Customer marketing model - correct answer Awareness
Written for
- Institution
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Phoenix University
- Course
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MGT 6311 (DIGITALMARKETING)
Document information
- Uploaded on
- February 24, 2024
- Number of pages
- 7
- Written in
- 2023/2024
- Type
- Exam (elaborations)
- Contains
- Questions & answers
Subjects
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mgt 6311 digital marketing
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