MGT 6311 Digital Marketing Gatech SPRING Midterm EXAM STUDY GUIDE
MGT 6311 gatech Midterm Digital Marketing Cluetrain Manifesto - correct answer A set of 95 theses organised as a call to action (CTA) for businesses operating within a newly connected marketplace, published in 1999. While some of the book's claims have failed to materialise, it was an early source of guidelines for social media and obtained a cult- like following Market share - correct answer In strategic management and marketing, market share is the percentage or proportion of the total available market or market segment that is being serviced by a company. Pay per click (PPC) - correct answer Advertising where the advertiser pays only for each click on their advert, not for the opportunity for it to be seen or displayed.
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- Institution
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Phoenix University
- Course
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MGT 6311 (DIGITALMARKETING)
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- February 24, 2024
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- 12
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- 2023/2024
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- Exam (elaborations)
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- Questions & answers
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