CIS 105 Week 6 Exam - Questions and Answers

CIS 105 Week 6 Exam - Questions and Answers An auction where the highest bidder would win, but then they would pay the second highest bid is called a Second-price Auction _____ is a satellite network made up of multiple satellites circling the globe, blanketing underserved regions with low latency (low delay), high-speed Internet access. O3b When a person judges that an outcome is going to occur without considering prior knowledge of the probability that it will occur Base Rate Fallacy What can you do to debias the base rate fallacy Use graphs instead of just narratives Make sure the decision passes a "reasonableness test" An investor group that provides funding in exchange for a stake in the firm, and often, a degree of managerial control. Venture Capitalists (VC) A big group of connected servers that power a site. Cloud. Facebook's key resources for competitive advantage are ____________ and _______________ Network effects; Switching costs. A concern where a firm's advertises will run. (When ads appear along side text they would prefer to avoid.) Content Adjacency Problem. Each time an ad appears on someone's screen. CPM (Cost per thousand) Impression. __________ is the most powerful method for promoting products and services. Word of mouth. When a firm mooches off another company's infrastructure without offering much in return. Free rider problem. Is highly appealing to firms, but expensive bandwidth costs and low prospects for ad revenue create challenges akin to the free rider problem Global growth Ranks web pages PageRank Public named servers on its networks Domain name service (DNS) Temporary storage space used to speed computing tasks Cache Software that crawls the Web and uncover as much information as they can find software robots, spiders Ranked search results are often referred to as _________ or ____________ organic; natural search Number of times an ad appears on a website ad impressions Allows a firm to serve ads to specific categories of users Targeting Practice of running and optimizing search engine ad campaigns search engine marketing (SEM) Users are targeted for ads based on their query. Keyword advertising. Advertisers don't spend a penny unless someone actually clicks on their ad. Pay Per Click (PPC) The number of users who clicked on an ad divided by the number of times the ad was delivered. Click-through rate. The website displayed when a user clicks on an ad. Landing page. This occurs when computer systems identify a users physical location for the purpose of delivering tailored ads or other content. Geotargeting.