CSFRST 2300 EXAM 3 Questions and Answers

CSFRST 2300 EXAM 3 Questions and Answers Premium Price - Answer-- Higher end of of the mass market - Still lower than luxury brands - Face the challenge of limited ability to reduce pricing without highly eroding their margins - Have little opportunity to manipulate prices. slimmer margins and can't do a ton of discounting, Categories of premium product - Answer-Super Premiums Old luxury brand extension Masstige Brands Super-premiums - Answer-- products that are priced at or near the top of their category & at a considerable premium to conventional offerings old luxury brand extensions - Answer-- Lower priced versions created by the company themselves. Masstige Brands - Answer-- Not at the top or don't relate to each other - Have a sweet spot between "mass and class" - Downward brand extension - Lower price point, quality - Bottom of preim category. Just before mass market.