CSFRST 2300 exam 3 Questions with Correct Answers
CSFRST 2300 exam 3 Questions with Correct Answers premium price - Answer-higher end of mass-market, less than premium, limited ability to reduce price without hurting margins, unable to manipulate prices categories of premium - Answer-super-premiums, old luxury extensions, masstige Ron Shuller - Answer-Benjamin Moore became more exclusive, level and mix can make or break, based on service premium brand communication - Answer-similar to luxury, magazines and editorials, endorsements co-branding - Answer-the practice of using the established brand names of two different companies on the same product brand growth - Answer-borrow global appeal from luxury, big potential with new socioeconomic changes, more flexibility, true global brands
Written for
- Institution
- CSFRST 2300
- Course
- CSFRST 2300
Document information
- Uploaded on
- February 20, 2024
- Number of pages
- 5
- Written in
- 2023/2024
- Type
- Exam (elaborations)
- Contains
- Questions & answers
Subjects
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csfrst 2300 exam 3 questions with correct answers
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premium brands answer brand at the high end of
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premium brand qualities answer craftsmanship c
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emotional branding answer uses consumer emotions
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