CSFRST 2300 Terms Exams Questions
with Correct Answers
Branding- - Answer-The standardization of quality products forced companies to find
new ways to distinguish themselves
Tagline- - Answer-Part of logo and visual identity
Slogan- - Answer-Relate with campaign (changing)
Brand "Onion Model"= - Answer-Core Identity + Extended Identity
Brand= - Answer-Tangible + Intangible Features
Brands- - Answer-Slight differences among products are huge differences in their
meanings
Intangibles- - Answer-Brand assets that are not physical in nature
Traditional Approach- - Answer-Branding as part of a marketing activity
Contemporary Approach- - Answer-Branding as a consistent function of entire
organization
Traditional Approach= - Answer-Consumer + Profit
3p= - Answer-Profit + Planet + People
Stakeholders- - Answer-All people that exist in this world
Shareholders- - Answer-An owner of a share in the company
Brand Concept (Culture)- - Answer-Internal values (mission) and future goals (vision)
Positioning Maps- - Answer-Visual tools used to pinpoint the desired/ or realistic
position for a brand
Brand Launch- - Answer-Creating a brand new professional services brand
Brand Evolution- - Answer-Minor adjustments to the messaging and positioning are
quite common
Brand Extension- - Answer-Adding a new service line to an existing firm's offerings
with Correct Answers
Branding- - Answer-The standardization of quality products forced companies to find
new ways to distinguish themselves
Tagline- - Answer-Part of logo and visual identity
Slogan- - Answer-Relate with campaign (changing)
Brand "Onion Model"= - Answer-Core Identity + Extended Identity
Brand= - Answer-Tangible + Intangible Features
Brands- - Answer-Slight differences among products are huge differences in their
meanings
Intangibles- - Answer-Brand assets that are not physical in nature
Traditional Approach- - Answer-Branding as part of a marketing activity
Contemporary Approach- - Answer-Branding as a consistent function of entire
organization
Traditional Approach= - Answer-Consumer + Profit
3p= - Answer-Profit + Planet + People
Stakeholders- - Answer-All people that exist in this world
Shareholders- - Answer-An owner of a share in the company
Brand Concept (Culture)- - Answer-Internal values (mission) and future goals (vision)
Positioning Maps- - Answer-Visual tools used to pinpoint the desired/ or realistic
position for a brand
Brand Launch- - Answer-Creating a brand new professional services brand
Brand Evolution- - Answer-Minor adjustments to the messaging and positioning are
quite common
Brand Extension- - Answer-Adding a new service line to an existing firm's offerings
