Google Analytics Individual Qualification Exam Study Questions and Answers 2024

What feature collects company-specific data such as Member Status? A. Custom Filter B. Event Tracking C. Custom Dimension D. Custom Metric - C. Custom Dimension Which kinds of hits does Google Analytics track? A. Pageview B. Event C. Transaction D. All of the above - D. All of the above To recognize users across different devices, what feature must be enabled? A. Audience Definitions B. Attribution Models C. Google Ads Linking D. User ID - D. User ID In Multi-Channel Funnel reports, how are default conversions credited? A.Second to last campaign, search or ad B. Equal credit along the conversion touchpoints C. Last campaign, search or ad D. First campaign, search or ad - C. Last campaign, search or ad What report indicates the pages of a website where users first arrived? A. Landing Pages report B. Pages report C. Location report D. All Pages report - A. Landing Pages report What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics? A. The Measurement Protocol B. Data Import C. Browser cookies D. The Networking Protocol - A. The Measurement Protocol What is not considered a default "medium" in Google Analytics? A. referral B. google C. organic D. cpc - B. google What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path? A. Attribution modeling B. Conversion tracking C. Channel Groupings D. Multi-Channel Funnels - A. Attribution modeling What metric-dimension combination is not valid? A. Avg. Time on Page / Device Category B. Sessions / Bounce rate C. Sessions / Source D. Total Events / User Type - B. Sessions / Bounce rate Which reports indicate how traffic arrived at a website? A. Demographics B. Geo C. All Traffic D. Behavior - C. All Traffic In views that don't have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created. A. True B. False - A. True (Not sure if this is correct - double-check)